Nissan is proud to announceYaya Touré,
three-time African Footballer of the Year and UEFA Champions League
winner, as its newest global ambassador. The Manchester City and Ivory
Coast midfielder has agreed to a deal which will see him work alongside
Nissan’s global UEFA Champions League and Orange Africa Cup of Nations
2015 partnerships.
Yaya joins Nissan’s star-studded team of UEFA Champions League
ambassadors, which includes the recently announced Barcelona and Spain
midfielder,Andrés Iniesta and PSG and Brazil defender, Thiago Silva.
The UEFA Champions League ambassadors will work with the company as
part of the Engineers of Excitement program, which aims to enhance the
experience of football fans through a range of activities including the
exclusive Goal of the Week competition. Touré will also star in a series
of new television and print advertisements for the UEFA Champions
League due to premiere in February 2015.
Yaya Toure said, “I’m proud to be
partnering with Nissan across its UEFA Champions League and Orange
Africa Cup of Nations 2015 sponsorships. I have been fortunate enough to
win lots of trophies in my career, but the Orange Africa Cup of Nations
has always been my target as an African, so I am really looking forward
to it and to working with Nissan to help bring the excitement around
both of these fantastic tournaments to fans around Africa and the rest
of the world.”
As the face of Nissan’s advertising campaign in Africa, Yaya Touré will
play a key role around Nissan’s Orange Africa Cup of Nations 2015
sponsorship, further connecting football fans with the brand and helping
increase excitement around its innovative range of products.
“Nissan is delighted that Yaya Touré has joined our team as a global ambassador,” said Roel de-Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand – Nissan. “As
one of the greatest midfielders of his generation, Yaya Touré is the
perfect ambassador for our brand as he possesses great all round skills
combining pace, power and high technical ability – features Nissan
incorporates into its vehicles.”
As well as being named African Footballer of the Year on three
occasions, Yaya Touré has also won the UEFA Champions League with
Barcelona and five league titles across four countries including England
and Spain. With over 80 caps for Ivory Coast, Yaya Touré was recently
named captain of the national team and will lead his country in
qualification to reach his sixth Orange Africa Cup of Nations 2015 in
January.
Takashi Hata, Senior Vice President, Africa, Middle East and India – Nissan added, “As
a three-time African Footballer of the Year, Yaya Touré is an icon to
millions of people across the continent. As Nissan looks to further
increase its market presence in the region, our partnership with Yaya
Touré will help bring Nissan closer to the fans around Africa’s biggest
football tournament and further strengthen our brand in a region to
which we have been committed for over four decades.”
No comments:
Post a Comment